Who still remembers the candy factory of Roodthooft in the Lange Leemstraat? Or, much longer ago, the coffee roasting house of De Roode Pelikaan in the Broederminstraat? Who knows someone who always went to iron the laundry at the Goossens laundry? Or who used to sit on Sinterklaas' lap in the Grand Bazar department store? The history of Antwerp has been shaped and colored by these types of companies, and certainly also by the entrepreneurs behind them. In the stories in this book, we get to know them as smart businessmen and hard workers, but above all as committed citizens and true gentlemen, who always succeed in adapting their company to changing times.

City guide TANGUY OTTOMER visited some of his favorite Antwerp companies with a rich history and strong tradition. He went there to talk to the people behind the brand: former and current employees, older and younger generations of entrepreneurial families, retired directors and today's business managers. Their personal stories are the soul of this book. They are illustrated with photos from personal and company archives, and colored by anecdotes that appeal to the imagination.

This third book in the 'T STAD VAN VROGER' series is a nostalgic and inspiring ode to the Antwerp of yesteryear and to the people who shaped the City of Cakes. A trip down memory lane for everyone with a heart for entrepreneurship and for 't Stad.